SWOT annalysis Assignment Example | Topics and Well Written Essays - 500 words

SWOT annalysis - Assignment Example This paper inspects the company’s qualities, shortcomings, openings and dangers as portrayed in the Figure 1 underneath. With respect to qualities, PepsiCo, Inc. is prestige in keeping up top brands. Without a doubt, Pepsi is one of the most perceived brands in the globe. In the year 2008 for instance, Pepsi included in the 28th situation in the main 100 worldwide brands rankings. Moreover, a large portion of its different brands are top brands also. They incorporate Diet Pepsi, Lipton Teas, Tropicana, Aquafina Bottled Water, Quaker Foods and Snacks, Tostitos, Sierra Mist, Gastorade Mountain see among numerous others. The vast majority of these brands rule in more than 200 nations around the world. Another quality of PepsiCo, Inc. is item enhancement. In this respects, Pepsi keeps up a wide assortment of items including juice drinks, snacks, filtered water, breakfast grains, prepared to-drink refreshments, cakes, among other. Likewise, PepsiCo, Inc. keeps up a fantastic conveyance channel. In this respects, the organization upgrades appropriate the conveyance of its items legitimately from the spots of assembling to the customers and retail locations. The organization additionally showcases their own items, giving them an upper hand. With respect to shortcoming, PepsiCo, Inc. vigorously relies upon Wal-Mart. Roughly 12 percent of PepsiCo’s all out net deals is offered to Wal-Mart (Datemornitor, 2011). This consequently suggests PepsiCo is incredibly influenced by Wal-Mart’s procedures to enormous degrees. For example, Wal-Mart’s low value procedure mounts bunches of weights to PepsiCo, Inc. Overreliance on the US showcases likewise comprises PepsiCo’s shortcoming. In this respects, a considerable segment of PepsiCo’s incomes start from the United States. All things considered, the organization is to a great extent influenced by changes in the monetary condition in the US economy. Concerning openings, PepsiCo keeps on widening its item base. For instance, PepsiCo, Inc. as of late

World Ciz Essay Chapter One

Horticulture Agriculture was found by a fortuitous event of a disposed of garbage which conveyed seeds that later was found of a sort plant which projected starting from the earliest stage rubbish was tossed. The section makes reference to that it was presumably a lady that discarded the rubbish and later found the marvel of the plant that developed from the seed days after the fact. It was from this disclosure that later fuel the idea of horticulture, which in the long run arrived at numerous pieces of the world all through the coming years.Agriculture developed In size, however numerous advances from this exchange were found and utilized not exclusively to Improve and Increase the size of developing food from seeds, yet It lead to different roads of building. Be that as it may, In another disclosure and advances, there are burdens and difficulties experienced. Various clans all through the various nations defeated huge numbers of these difficulties, yet there were those that needed to change their methodology or relocate.Some of the significant changes and advances investigated were: the capacity for seeds to duplicate into plants and food, which these fields must be gone to all together o look after fruitfulness, this thusly lead to settlements and the idea of claiming property, at that point other new innovations were created to satisfy new needs, for example, stockpiling holders and devices for preparing and developing food. All through the world agribusiness lead individuals to lasting settlements, while Increasing the yield and making food surpluses.The people group of individuals before long found that they stockpiling, for example, earthenware for putting away food collected, metal laborers who additionally had particular jobs. The advances that lead from the revelation of farming lead to individuals not going furious and individuals had the option to choose a specific property for a while. Some culture found various frameworks to develop their yields and fields, which lead to give significant supplements that made better harvests. One of these frameworks referenced were the â€Å"three sister†.This revelation permitted three kinds of harvests to developed inside a similar field, which the underlying foundations of each plant thusly, created supplements for the maize seeds. This sort framework is known to assemble to make a healthfully complete feast. Likewise, with the disclosure of different instruments, homes and better helter were made for families to settle and live so as to take care of the fields and reap their yields. This helped the network in better day to day environments and thus made what was known as the first towns.The outcomes of this headway adversely was that cultivating was not any more secure than tracker gatherer Jobs in addition to had a heavier outstanding task at hand. Because of the natural mileage of their bodies, just as their eating regimens were not various they experienced a great deal of mala dies which lead to them kicking the bucket at youthful ages. The constructive outcomes of cultivating would be individuals started to figured out how to take better are of themselves by delivering huge measures of food from plants and it was at an agreeable scope of their reach.Also, the individuals around them create different courses in nourishment and apparatuses with prompted a progressively evolved society. The test people looked because of agribusiness advancement would be sharing the land reasonably and equitably. Now and then a rancher would perceive how another rancher can develop more organic product or vegetables or conceivable wheat, and inevitably they would need to remove a portion of that land so they themselves will have the option to develop better food. With the improvement of government set up people had the option to beat this a be increasingly sorted out with what land individuals claimed and furthermore separate it fairly.In end, horticulture has certainly had a significant job in the public arena advancement. Without it who realizes to what extent it would have taken for governments and different rules that are in put today which have made the establishment for things, for example, peace. As referenced, obviously improvement of anything accompanied difficulties which individuals needed to turn out to be progressively different from their perspective so as to conquer these difficulties. With such decent variety comes both positive and negative outcomes.

Managing Business Partnerships free essay sample

This paper talks about manners by which organizations can keep up viably their business associations. This paper presents crafted by Moss-Kanter on overseeing organizations. The creator relates that the way to taking care of social contrasts is to anticipate them and to manage them as they happen. She noticed that associations can't be constrained by formal frameworks. She presumes that for a consent to be fruitful, each side of the understanding must feel as significant as the other. Chapter by chapter list Compelling Communication Advantage Control Issues Abundance Competition Advantage happens when one of the organizations needs more and looks for circumstances that don't include the other organization. One model is if the provider organization made a course of action with another organization as a selective provider. This circumstance would leave the buy organization without a provider. One approach to maintain a strategic distance from this is to treat the provider like an accomplice, ensuring that the two gatherings profit by the relationship. We will compose a custom exposition test on Overseeing Business Partnerships or then again any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page

Thanksgiving Celebration Tradition - Free Essay Example

Thanksgiving Thanksgiving is a well-known celebrated tradition of the United States and is celebrated on the fourth Thursday of November. Anyone can celebrate the special holiday how they choose or choose not to celebrate at all. The United States has shaped Thanksgiving into their own culture. Thanksgiving has changed drastically over time. Like many other historical events and stories, thanksgivings meaning in the United States has changed from its original reason of celebration. Thanksgiving Day is a detailed record from Salem Press, a publisher of reference works. Based off of the information given, the Pilgrims came to the new world on the Mayflower. Almost a hundred of the passengers passed away during the winter season. The survivors built wooden houses and planted crops with the help of the natives during spring and winter. The surviving pilgrims invited the neighboring tribe to enjoy the successful harvest. The Wampanoag Indians brought five deer (Thanksgiving Day). This is the story children are taught in school about the origin of Thanksgiving and the beginning of the United States. Myths are very common when it comes down to past events. A myth is a traditional story, especially one concerning the early history of a people or explaining some natural or social phenomenon, and typically involving supernatural beings or events. The article, Investigating the First Thanksgiving, is by Jacqueline M. Keneipp, a graduate from Indiana with a Bachelor of Arts degree in history. The article states that Americans see the first Thanksgiving with images of Pilgrims and Indians sitting at a long banquet table eating turkey and pumpkin pie (Keneipp). Historians have used sources from the harvest festival to prove the modern story, of the first Thanksgiving, incorrect. The harvest festival is primary sources historians accept as the true first day of the holiday (Keneipp). The Making of the Domestic Occasion: The History of Thanksgiving in the United States, is a journal of social history written by Elizabeth Pleck- a graduate from the University of Illinois. The journal gives insight on the first Thanksgiving and how it change overtime. It is noted that the first celebration was in November of 1612. The pilgrims sailed the ocean and came to America where they met the Wampanoag Indians. The story goes that they celebrated a successful harvest and ate happily together but the following history of what happened after getting comfortable on the new land is not taught. Thanksgiving Myths, Legends and Lies: Why Settlers Really Started the Annual Feast, was written by Grace Donnelly from fortune.com- a multinational business magazine. After the pilgrims got comfortable, they used small pox blankets to get rid of the natives (Donnelly). The article mentions how the encounter between the pilgrims and Indians was not as sweet as everyone thinks (Donnelly). The celebration in 1621 did not mark a fr iendly turning point and did not become an annual event. Relations between the Wampanoag and the settlers deteriorated, leading to the Pequot War, Donnelly states. In her work Donnelly explains that President Lincoln issued the proclamation of Thanksgiving in 1863 to bring the Indian and Pilgrims together and end the war (Donnelly). The celebration was also encouraged by a magazine editor, Sarah Josepha Hale. She would encourage the legalization of the holiday in Godeys magazine and write letters to the military and governors telling them to celebrate (Pleck). Godeys was a magazine with a circulation of 150,000 and the largest periodical of its kind in the country (Thanksgiving Day). Also, the confederates and the Union were separated and at war with each other, the union won. The battle of Gettysburg had a role in Lincoln making Thanksgiving a legal holiday (Thanksgiving Day). After it became a national holiday, the meaning of thanksgiving started changing to a holiday of family homecoming (Pleck). Pleck also states how the second most celebrated holiday became a holiday of American civil religion. Instead of being thankful for the crops and successful harvest, Lincoln praised God for prosperity, blessings, and peace. Thanksgiving gained a new meaning during the Progressive era. Attending church was no longer required but it was expected to say grace before eating. Public schools used immigrant children to bring American culture into their homes. They encouraged the children to enjoy American celebrations and no longer stressed the history of Thanksgiving. Pleck states that, In the Progressive era, teachers did not emphasize the Protestant origins or meanings of thanksgiving, and instead portrayed the holiday in secular, nationalist terms ¦ (Pleck). During the 1870s, teachers started giving students pictures and symbols to draw and color. The child would bring home the ideas learned from class and share it with their family (Pleck). Around the late 1800s, people in the west thought of the holiday as a hunting day and people in the south considered it a Yankee day. Pleck mentions that Thanksgiving Day, in the early nineteenth century, began with church and ended the day with a feast. The men would target objects or wild turkeys and win a prize. This could take place before or after church. Blacks still thought of Thanksgiving as a religious holiday around 1900 and attended church the morning of (Pleck). The Macys Day parade symbolized commercialization. It started in 1924 and advertised shopping for the next upcoming holiday, Christmas. Thanksgiving themed table settings and cards were also sold during this time. Gifts, such as the Bible, were exchanged in the early nineteenth century but is no longer done. Football became a popular sport watched on the fourth Thursday of November in the late 1800s when a college championship game was scheduled on that day. Soon after the first game of 1876, many college and high school teams were playing on Thanksgiving Day. In the 1900s it became an inside sport over the radio and by 1956 the games made it to television screens. Women and men were separated during the celebration. The men would sit and talk over food and the game while the females worked in the kitchen and talked with other women (Pleck). Thanksgiving is not what it used to be. The holiday is celebrated with different foods that are now considered the traditional meal of the special day. Outdoor activities are less common than it was in the past. The United States do not speak on details about the important history that created the tradition and encouraged it. Televised games, eating a huge meal, and being thankful for Gods blessings is the modern day Thanksgiving. Work Cited Donnelly, Grace. Thanksgiving Myths, Legends and Lies: Why Settlers Really Started the Annual Feast. Fortune.Com, 21 Nov. 2017, p. 1. EBSCOhost, ntcc.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=truedb=bthAN=126354504site=eds-live. Elizabeth Pleck, author. The Making of the Domestic Occasion: The History of Thanksgiving in the United States. Journal of Social History, no. 4, 1999, p. 773. EBSCOhost, ntcc.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=truedb=edsjsrAN=edsjsr.3789891site=eds-live. Jacqueline M., Keneipp. Investigating the First Thanksgiving. OAH Magazine of History, no. 3, 2004, p. 68. EBSCOhost, ntcc.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=truedb=edsjsrAN=edsjsr.25163687site=eds-live. Thanksgiving Day. Salem Press Encyclopedia, 2015. EBSCOhost,ntcc.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=truedb=erAN=93788271site=eds-live. Wallendorf, Melanie and Eric J. Arnould. We Gather Together: Consumption Rituals of Thanksgiving Day. Journal of Consumer Research, vol. 18, no. 1, June 1991, pp. 13-31. EBSCOhost, ntcc.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=truedb=bthAN=4657212site=eds-live.

His/125 Radical Reconstruction and the Populist Movement

Week 1 Assignment Radical Reconstruction Once I studied the events on the 19th century, the historians and I agree, which based on the occurrence there were not enough radical actions taken during the radical reconstruction. The main intentions of the changes were to recreate the southern general cultural beliefs so it was more like the beliefs of the north. Sadly there was constant fighting and many changes made within the federal government, it would not permit the reconstruction to be become as successful as they (the radicals) had wanted it. Some of the ex-Confederates were afraid if the government implemented the new laws passed, the lives they had before the Civil War would not be the same. Some were afraid with the black slaves†¦show more content†¦Second is the all the states would then become under Socialist control, North and South America would eventually come under militia laws, and the government would run all the industries. Populist Movement One significant leader of the Populist movement was Daniel Russell of North Carolina, the Populist/Fusion governor who was elected in 1896. The Farmer’s Alliance had been fighting for years to build up large grain stores and land banks to help farmers dig themselves out of debt. These farmers slowly coalesced into the Populist Party and noticed that they had class issues in common with the mostly black Republicans in the state, particularly in the district known as the Black Second. Beginning in the early 1890s, the Republican and Populist parties came together on a fusion ticket to fight for the rights of poor farmers who had been gouged by the white, conservative landowners and the tenant farming system. They aligned their politics on the axis of class instead of the axis of race, and won substantial majorities in the elections of 1894 and 1896. Russell was elected governor and immediately began campaigns that succeeded in extending the franchise, helping poor farmers with t heir loans and aiding illiterate farmers with illustrated color ballots. Although he was not the most headstrong or powerful governor, perhaps the greatest reasonShow MoreRelatedEssay about History: World War I and Bold Experiments7600 Words   |  31 PagesChapter ­17 ­ The Busy Hive: Industrial America at Work, 1877–1911 Chapter 18 The Victorians Meet the Modern, 1880–1917 Chapter 19 â€Å"Civilization’s Inferno†: The Rise and Reform of Industrial Cities, 1880 –1917 Chapter 20 Whose Government? Politics, Populists, and Progressives, 1880 –1917 Chapter 21 An Emerging World Power, 1877–1918 Chapter 22 Wrestling with Modernity, 1918 –1929 Part 5 Essential Questions After studying the chapters in Part 5, you should know how to answer the following questions:Read MoreOrganisational Theory230255 Words   |  922 Pagesformal control Bureaucratic control Output control Cultural control The new wave in action: managing cultural change A theoretical explanation of a possible shift in control: A new historical configuration? An alternative theoretical explanation: movements in managerial discourse? The theoretical origins of new-wave theory Conclusions 148 148 150 152 152 153 156 159 159 160 161 164 171 176 179 186 . x Contents Chapter 5 Postmodernist organization theory: new organizational forms

Segregation and Discrimination - 1979 Words

Scenario Our group focused on a small town, middle to lower class, rural setting. The students would be of average intelligence and physical ability. We based our presentation on the small town, because there are little ethnic variations within school districts. This can present a problem, because children don’t know how to respond to different ethnic groups, therefore, causing unintentional discrimination/segregation. Our teaching strategy of student centered role playing will be used during a 4th grade social studies lesson, in which we are discussing discrimination and segregation. The children are at the tender age of 9 and 10, and they can relate this activity to things that are happening in their everyday lives. School†¦show more content†¦They will then be completing a personal reflection in their journals about the experience. Before we begin the activity, a letter will be sent home in order to get the parent’s permission to have their child participate in the activity. It will have to be signed and returned a couple of days before the activity. We came up with an idea in which we formulated a system, where half of the children wore white and the other half wore blue for one day. For the first half of the day, the children wearing white will be the majority, and blue will be the minority. Then they switch, and white is the minority, and blue is the majority. Some privileges that the majority would experience would be: a longer recess, easier work, studying together, treats, and an all-around simpler day. The minority would have to work by themselves, stay in from recess, not get snack, and receive harder work. Through this activity the students will learn the concepts of understanding stereotypes, unfair judgments, discrimination, and segregation. They will develop an understanding of how ma jority and minority groups are treated differently. Teaching Strategies in Relationship to the Domains The three domains are each taken into account according to the age of the children, and each domain corresponds well with our teaching strategy. The physical domain focuses on their gross and fine motor skills. In 4th grade,Show MoreRelatedSlavery, Segregation, And Discrimination1264 Words   |  6 PagesThrough slavery, segregation, and discrimination, history coded the worst word : the N word. However, banning this most heinous abomination of speech, used throughout history to oppress and dehumanize black people, in fact only perpetuates the trend of removing power from those whose voices society silences. Utilizing the N word gives black people a measure of control over their identities that history stole. 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Robert D. 2005. â€Å"A National Issue: Segregation in the District of Columbia and Civil Rights Movement at Mid-Century† This article explores the history of Washington D.C. during the post-World War II period and the impact that civil rights played in equalizing rights and opportunities for all races in the district. In several ways, the war improved Washington from a city that was rural and urban to one of the most important cities in America. It was a city

Does Globalization Diminish Cultural Differences Essay Example For Students

Does Globalization Diminish Cultural Differences Essay Giorgia Frizzi, 23rd July 2010 Globalization, Localization, Glocalization Research Paper. Does globalization weaken cultural diversity or does it foster it? Effects of Globalization in Cultural differentiation 1. Introduction. As some of us may know, the term â€Å"globalize† started being used in the modern times. However globalization as an idea has been brought up since even before the 1500’s when people started forming connections between communities, and therefore creating forms of communication, migration and such between these. And it is probably from these examples that in the modern era we came to call it Globalization which is known for being a process of integration between cultures, societies, economies, etc. Nonetheless, there have been, and there still are, many debates about the real cultural benefits of such global process. There is no argument that when it comes to globalization, culture is indeed a concept of complex controversies. There are many different points of view about how globalization affects cultures and many competing perspectives of cultural homogenization versus cultural differentiation. The positive perspective of cultural globalization is that cultural diversity gives people ample choices and enrichment of learning from different cultures and traditions. We get the chance to choose between globally produced goods, besides local products, without being bound by their geographical location. Critics instead state that there is a depletion of cultural diversity through processes like ‘‘Mcdonaldization’’. Scholars who dislike cultural globalization believe that there is no such thing as Globalization but there is instead a process of cultural imperialism, where the only values and life style spread are the American ones; hence the use of the term Americanization. In these regards, Joschka Fischer, a German politician, claimed I never use the concept, multipolar. I use multilateral. Because we have only one global power: whether you like it or not, this is the United States. The objective of this paper which I am presenting to you is to give a better understanding of the impact that globalization has on multiculturalism or cultural diversity through the use of analysis of the concept of culture and cultural diversity and by measuring facts and indicators that have changed since globalization has started, and to come to the conclusion that even though globalization gives the world some sort of homogenization when it comes to economical matters, the strongest effect is the one that actually enhances cultural identity. . 1 Understanding culture in the era of globalization. Human societies across the world have always tried establishing closer contacts with each other, but in the era of globalization this has increased a lot , thanks to innovations and science which have made the world interdependent , and multi-national companies which have made the world one global market. When trying to understand Globalization , one of the first issues to solve out is th e lack of a universal terminology. In other words, theres no common acceptance of a unique meaning of the concept of Globalization. As in this paper I will try to identify relations between globalization and cultural diversity and the effects of such relations, it would be appropriate to take the concept of culture as a starting point to try and explore the process of change of such concept between certain social groups, caused by globalization. Everyday we hear about cultural and religious conflicts in the world, because people are indeed looking for their cultural roots. Globalization and cultural diversity is strongly discussed among scholars because the situation is more complex than it sounds and it will be helpful to look at it more analytically so on the one hand, we need to understand globalization but on the other, we need to have a clear idea of the concept of culture were here talking about. In the 20th Century scholars defined culture as a shared set of customs, habits, beliefs and ideas that hold people together in recognizable groups. Websters Third New International Dictionary (Gove, 2000) defines culture as the total pattern of human behavior and its products embodied in speech, action, and artifacts and dependent upon mans capacity for learning and transmitting knowledge to succeeding generations. I believe that nowadays culture is no longer perceived as some sort of knowledge system we got from our ancestors. Indeed many anthropologists and socialists now perceive culture as the ideas, attributes and expectations that change as people react to changing situations. Indeed, in the 21st century , technology has increased the velocity of social change. For instance the internet and fast communication in general are pretty much destroying cultural boundaries and they are creating the possibility of a global culture. In these regards McLuhan (1962: p. 31) coined the term global village in the 60s referring to the globalization of media. McLuhan shows how the world has turned into a village thanks to electric technology that brings all social functions together and makes us all more aware of our global responsibility. On the other hand it has been considerably argued that globalization might instead foster cultural diversity and give more space to local cultures. Roland Robertson suggests by using the term Glocalization, that locality and with it cultural diversity may be strengthened thanks to globalization. More specifically he describes for instance the process of a product or a service or simply an aspect of life that is developed and spread globally but is also meant to accommodate consumers in local markets, in a way that a global product conforms to local preferences. Global practices are taken differently according to local traditions , the universal takes particular forms , fostering locality. In these regards, well see examples of glocalization in the next pages. Moreover, although theres a tendency of a global lifestyle ,for most people , locality has still a strong importance. As a consequence , because a global culture does not yet exist , it would be quite useless to look for proof of a concept of globalization that levels everything in its path. It would be instead more useful to focus on certain indicators and aspects of peoples life that are being affected by the process of globalization. 2. Some aspects of life affected by Globalization in different parts of the world. In the recent years we have been witnesses of the changes that globalization has brought upon nations around the world, especially in developing countries. While it is true that globalization now is bigger than ever because of all the advancements in technologies around the world, we should also be aware that looking back at historical records, us humans have been looking into globalization for centuries. The developing of old nations has been possible in part with the help of trade with other nations. For example, we can look back at all the trades between Europe and the Americas after its discovery. Or even before with the old Greece and its attempts to expand their culture and language to different territories. All these changes made back then affected different nations in positive as well as in negative ways, and all changes being made now are equally affecting nations in certain aspects of their everyday life. Some of the areas being affected by globalization are: Food, travel, clothing, music, and religion. 2. 1 Food Food is most certainly the oldest motive for global trade. It has been the most important subject in the history of globalization. Particularly after the discovery of the New World when products such as chicken, beef, potatoes, tomatoes, and others of the like were part of the exchanges between these two continents which then became global products. Some of the best cuisines around the world would not have been possible if it was not for trading. Jane Smiley's A Thousand Acres tells a dark tale o EssayHenry Wadsworth Longfellow If music is universal than it can definitely be global; and music has really proven to be so. And in this so-called era of globalization, music has gone across the borders of almost every nation around the globe. Music is so important for people worldwide for one obvious reason, which is that you cannot find a person in the world who does not feel identified with some type of music or with the lyrics of a song or even with the singer. Go to a town in Zimbabwe and you might be surprised to find some fans of Coldplay or one of those popular rock bands. This is the work of Globalization and media as its tool. It is nowadays important for the artist to conquer not only national market but international markets as well. 2. 5 Travel Since the migration of people out of Africa, travel has always been crucial to human history. Tourism  and  globalization  are connected to each other , they are interdependent and complementarily benefit each other in many ways. Although the mass tourism and tourism industry only started in the 90s , there were many other forms of travel not for commercial purposes existing since long before. Such as pilgrimage and migration. Today its no surprise anymore to see races and people mixing in one same place and exchanging experiences , ideas, values and opinions while keeping their own cultural identity. Nowadays in the global era tourism and the desire to travel and see other countries has become universal and touristic activities cover several areas of social life. What made tourism raise a lot was also the dramatic decline of the costs of international flights. Whether were diplomats , business people or just regular tourists , we can feel home in any part of the world. When talking about food before , I gave an idea of how going abroad doesnt not involve adapting to foreign food and living arrangements. Just like for food and clothing , Americanization has its influence also on this area of social life. Western-style toilets, showers, restaurant and toilets are now the world standards of touristic facilities and structures and they are what we all want , and expect, when approaching another country as tourists. Though tourism can be a threat to environment and society unless WTO and governments take the right measures to preserve us from it. 3. Does Globalization diminish cultural diversity? Even though I have tried to measure the impacts of globalization on different areas of our lives, from a methodological point of view it is too complex to make clear statements about the causality between globalization and the changes that have occurred within these aspects of world cultures ( food, clothing, religion and all the topics measured above) over time. However, in this paper we did see some of the ways globalization changes cultural identity , but can we really answer the question about whether globalization diminish cultural differences or not? 3. Global homogenization What will we do in a globalised world? All human beings are equal, so they have the same right to have the same lifestyle-the same social security, jobs, education. J. Fischer Many critics like Fischer believe that Globalization is nothing but a synonym of homogenization. Since the break of trade barriers, people use the same kind of goods everywhere in the wo rld. But as we saw , such use is always set in different circumstances and social contexts. For instance, Coke is really popular in the US and in western countries but its rarely sold in India because people can barely afford it. As well in China you can find hundreds KFCs and McDonalds but Chinese local restaurants are still dominant. When it comes to human relationships, there is some kind of uniformity about how people run their businesses and how they relate to each others within production and marketing situations. Thus this uniformity brought by globalization is only partial and limited to material and economic matters of goods used by people and it does affect culture but consumer culture induced by the media and not culture as the senses and purposes that people find in life. . 2 Globalization fosters cultural diversity Globalization requires us to reinvent everything to think of ourselves as compared to others. Nicolas Sarkozy As Deng (2005) points out , cultural identity answers the questions of Who am I? , What do we have? and Where are we going? and just as well as people do build up their identity through their own culture, they will most likely defend it. Indeed, globalization helped bringin g awareness of cultural identity, uniqueness and self. As stated before, its obvious that when it comes to material and economic matters, globalization may lead to homogenization at the expenses of cultural identities , but in a deeper sense it promotes cultural self-awareness and it fosters cultural differences. As Robertson points out , globalization and localization are so connected that we need to coin a new term for such phenomenon glocalization. Thus homogenization is not in conflict with diversity. 3. 3 In Conclusion It really depends on what indicators we use to compare the two sides of the coin. The positive and the negative sides of the influence that globalization has on cultural identity can definitely coexist and homogenization and heterogenization may as well operate in tandem or even reinforce each other (like the case of Indian tradition being kept within McDonalds fast foods in India). Nowadays, globalization is an overwhelming world trend, anti globalists view it as pure homogenization but on the contrary, it can enhance cultural identity. First of all, people are not mere puppets of cultural influences, they are subjects and not objects of it, meaning they can reject or integrate culture. Moreover, with the development of sciences and technology, people are closer to each other than ever before. Globalization brought this sense of closeness, togetherness and unity to the world and this doesnt necessarily need to be in conflict with diversity. Whats very likely to happen is that people are getting much more aware of their own identity and therefore more concerned about the uniqueness and particularity of their own culture and their own traditions. Cultural diversity gives the global meaning of local knowledge and sense of identity, self, community and nation. Its undeniable that when it comes to scientific , technologic and economic development , globalization does reflect the theory of westernization , homogenization and hegemonic control, but in a deeper sense, it promotes cultural identity. Finally, if globalization makes the world more together it also makes it more diverse. Bibliography Bauman, Z. (1998). Globalization: The Human Consequences. New York, NY: Columbia University Press. Deng, N. (2005). On the national literature’s tactics in the globalization’s language environment. Journal of Human Institute of Humanities, Science and Technology, Gills, Barry K. and William R. Thompson. Globalization and Global History. London: Routledge, 2006. Print. BBC McDonalds.   BBC Homepage. 28 Aug. 2001. Web. 1 Aug. 2010. http://www. bbc. co. uk/dna/h2g2/A593525 Gove, Philip Babcock. Websters Third New International Dictionary of the English Language. Springfield, MA: Merriam-Webster, 2000. Print. McLuhan, M. (1962):  The G utenberg Galaxy. 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